The Nichols Brothers Bring Their Grade A Game

Sometimes good things come to an end, unless someone refuses to let that happen. Enter the Nichols brothers, Luke and Zack. When Redwood Meat Co. suddenly closed, they both recognized that this could be the death blow to Humboldt’s meat industry, aside from leaving Zack unemployed.  …

Welcome to My Humboldt LIFE

Celebrating One Year 

It’s been a year since we started publishing My Humboldt Life, and there’s nothing better than hearing from you! Each month, my inbox and conversations are filled with messages from community members sharing how much they enjoy the magazine. Whether it’s the beautiful photography, inspiring local stories or discovering a new restaurant in our area, your enthusiasm fuels everything we do. Thank you for reading, sharing and being part of this growing community. 

One question we get asked a lot is: Why do you only feature business owners on the cover? The answer is simple: We believe local business owners are the heartbeat of Humboldt County. They take risks, follow passions and help create the unique, independent spirit that defines our home. By spotlighting them, we’re celebrating not just their businesses, but their stories, grit and the ripple effect they have on our economy.

Want to make sure you never miss an issue? Subscribe to My Humboldt Life online at ncjshop.com. It’s the easiest way to have it delivered right to your mailbox every month. Whether you’re in Arcata, Ferndale, Eureka or beyond, you’ll get the latest edition full of local love. 

Thank you again for being part of My Humboldt Life. We’re just getting started.

Warmly,
Melissa Sanderson
Publisher, My Humboldt LIFE

Subscribe today and join us on this journey, one page at a time.

Vibin’ with  the Ville Co.
FOOD Jessica Ashley Silva FOOD Jessica Ashley Silva

Vibin’ with the Ville Co.

Humboldt is deep into a new foodie era: Food trucks and pop-ups have entered the chat. Mobile food businesses, which used to be few and far between, have arrived in numbers now, rivaling the classic brick-and-mortar-style dining, bringing new formats and flavors …

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How Humbuildt Fits Humboldt
FEATURES Rene Kindinger FEATURES Rene Kindinger

How Humbuildt Fits Humboldt

As Arcata’s (and the rest of the world’s) population continues to expand and the land vs. price ratio continues to dramatically shift, we are seeing not only an increase …

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Susan Santsche Lifts Spirits
PROFILE Meg Wall-Wild PROFILE Meg Wall-Wild

Susan Santsche Lifts Spirits

Humboldt business owner Susan Santsche doesn’t just think outside of the box, she reconstructs the box to suit her specifications. Faced with what seemed to be insurmountable life changing events — not once but four times — she rose to meet the challenges …

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All That and a Bag of (Bagel) Chips
FOOD Jessica Ashley Silva FOOD Jessica Ashley Silva

All That and a Bag of (Bagel) Chips

Early on a Sunday last month, a crowd steadily wandered through Redwood Acres Fairgrounds, past a bouncy house and lawn games, following the scent of freshly made bread into the Frankie’s NY Bagels cafe. The two-year anniversary celebration, dubbed Bagelpalooza, was about to be underway. …

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Montessori Mama
FEATURES Rene Kindinger FEATURES Rene Kindinger

Montessori Mama

Have you ever been watching one of those MTV reality shows where an 18-20 something year old gets out on their own and has a complete mental breakdown when …

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Hummel Sisters Help Humboldt Hit the Road
PROFILE Meg Wall-Wild PROFILE Meg Wall-Wild

Hummel Sisters Help Humboldt Hit the Road

In 1976, brothers Bill and Hal, and Hal’s wife, Kathy, opened Hummel Tire & Wheel on the very edge of Fortuna. The former Navy men had decided to settle in Humboldt where Hal had met Ferndale native Kathy while stationed here while Bill was serving in Vietnam. …

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Who’s Next?

Locally-owned businesses are the beating heart of Humboldt County. They provide jobs and contribute to our economy. They’re also our friends and neighbors who give back to our community by donating goods and services and volunteering their time. 

Do you know of a local business that should be featured in My Humboldt LIFE magazine, perhaps even your own? Let us know!  Fill out our online questionnaire to tell your story and share what makes your business unique. 

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